Blistex around the world

 

I don’t think you’re ready to shop in a new country.

That’s not some type of guess at what you have in your kitchen. It’s not a thought about how you cook. Instead, it’s about the surprises that await the first time you grab your list, get a cart, and head to the aisles of a grocery store in a different country.

I had the pleasure of spending a few weeks in Australia recently, and I got to experience the wonders of shopping first hand. Everything was fine overall. Comfortable and even vaguely familiar. But now I have given a fair amount of consideration to the subject, and I think I’ve identified the most important reason why it can be so startling.

It’s the assumption that we’ll find what we’re looking for.

It’s not the naming of things. You won’t find peppers in Australia, but you will find capsicums. Same darn thing. Different name. It’s not the broad, sweeping ideas of items. The options in the bakery area may not be perfectly familiar, but there are plenty of amazing and delicious options for bread.

As I said, comfortable and familiar, even if not a match. But if you want or need something very specific, you’re going to find yourself surprised.

I was working on a dessert for a gathering while in Australia. I knew the recipe well. It consisted of a blindingly indulgent assortment of cool whip, pudding and toffee crumbles built on a crust made with walnuts. Over many years, it has proven to again and again to be a treat that exceeds any and all possible expectations.

The issues began rather quickly during menu discussion—and honestly, innocently enough—with the reveal of a nut allergy. Buh-bye to the original crust. Let’s change it… oh… how about a graham cracker crust?

And that’s when the spiral began.

There are no graham crackers in Australia. At least, none that are widely and easily available. A decision was made to pivot to some type of plain cookie. Perhaps something like a shortbread. But even that didn’t stop the wave of issues and changes waiting for me.

Ever tried try find instant pudding in Australia? It seems like it wouldn’t be that complicated. But, as it turns out, if you need a package of instant chocolate pudding powder, it’s far more complicated than you’d think.

Funny thing, these Australian grocery stores. Once you feel kind of happy with the results of adjusting to one ingredient issue, they don’t let you rest.

Cool Whip? Nope.

Toffee chips? Not at all.

And it’s not that there aren’t alternatives, it’s just that, well…

If I ask you about a Mars candy bar, would you remember it?

For many of you reading this essay, my guess is that you might. As it turns out, I have a feeling that the vast majority of you would also be wrong.

Since companies change, we’ll just run with a basic history and not get into creation and distribution.

For the American audience, the Mars candy bar has been off the market for about twenty years. It consisted of a nougat center, a few almonds on top, and then an envelope of chocolate. Eventually, it also included a layer of caramel.

Outside of America, however, when available, that candy bar is actually known as Mars Almond. It’s a change to the original. An alternative. The vast majority of the world knows the Mars bar as nougat, caramel and a chocolate coating. Yup, what the world calls a Mars we in the United States would identify as a Milky Way.

(And if you’re seemingly a bit numb by the idea that candy bars do and don’t exist, with names and availability swirled together like some wonderful concoction of peanut butter and pretzels, then I would advise you not to even look at the offerings of Doritos in Australia. New packaging colors for traditional favorites. Different flavors. It’s madness.)

Which brings us to the Blistex. (Kind of.)

At one point I felt like my lips were drying out. Didn’t want it to become an issue, so on one of the runs to the shops, I meandered off into the aisles where I figured I would find some options, and I did. Turns out, quite a few of the familiar American brands have some space on the shelves. Blistex. Vaseline. Burt’s Bees. Even a special collector’s edition from Coca-Cola. Then there are all sorts of names you won’t readily identify, but have obviously secured their place in the Australian market. And, there are a few you will recognize as being offered by the massive cosmetic companies.

The result of my efforts was that I found what I needed. Chose a small container of Blistex. Worked great. Probably could have picked four or five other options and been quite satisfied. More to the point…

What I was looking to find, I found. But every so often, you need to be ready for something unexpected. Ready for a different label. Ready to use an alternative. Because graham crackers aren’t the universal pantry staple item around the world that you may believe them to be.

(I never did ask how they made s’mores.)

 

If you have any comments or questions, please e-mail me at Bob@inmybackpack.com