When name brands matter

 

There are certain realities when it comes to products.

Name brands can matter. And when they do, it usually really important to get it right.

Regardless of the history, original sandwich cookie or not, Hydrox were never as good as Oreos. We all know this.

The other day I was out shopping. Needed to pick up some Fluff. For those of you slightly confused, I needed marshmallow fluff. For those really confused, I was picking up the only type of marshmallow creme that is acceptable for purchase.

The whole experience got me wondering a bit. After all, like Oreos, there’s Fluff and there’s everything else. And my mind was meandering about.

In the United States… possibly elsewhere, but this is where I buy them… there are basically two consistent brands of graham crackers to consider. One is Nabisco Grahams, and the other is Honey Maid. But it’s a trick choice, because Nabisco actually produces both brands. Two options, seemingly different, one source. (Nabisco also produces Teddy Grahams, but that would be really getting off track.)

For anyone wondering if a cracker is just a cracker, I invite you to figure out the right ones to buy and bring with you to assist my wife in making a baked stuffed shrimp. The only clue I’ll give you is that one choice will get you served a meal, every other choice will result in a grilled cheese being served.

Years ago, I happened to notice a problem we were having with more than one car. All the same manufacturer. It would reach a certain mileage… yup, roughly one to two thousand miles after the warranty ended… and the check engine light would come on. Do whatever maintenance you wanted, from whatever service station you desired, and that light would be right back on soon after. If not immediately, then within a few hundred miles of paying the repair bill.

Funny thing about the light. In every case, it had been triggered by a sensor error. And yet, no issues with the car that such a sensor would normally flag as a problem. Car ran fine. Only the sensor did not.

End result? Don’t buy that company’s cars. It’s a personal, established opinion that creates action.

Quick, Coke or Pepsi?

I’m just joshing with you. Everyone knows Coke is the greatest, and Pepsi or any other brand is completely unacceptable. Right?

Well, I say yes. I prefer Coke as a first choice when occasionally making such decisions. I will switch off to water when it isn’t available. But there’s a chance you prefer Pepsi or a Pepsi product. You might avoid either of them, and any such beverage option from another company, completely. Still, funny story…

Coke has become one of those moments where the brand name is being thought of as the item name. Like saying Xerox machine when you mean copier, or Jacuzzi as if that’s every hot tub. It isn’t just Coca-Cola the option, Coke is cola.

Many years ago, when I was a kid, I was in a restaurant and first heard a waitress mention the fun this caused. So, from time to time, I’ve asked people working in food service and they tell me the problems occur when Coke isn’t served. People ask for it by saying they want a Coke. Not a cola. A Coke. And on occasion this means that many people taking care of your order have to ask things like: “Is Pepsi okay?” After all, nothing like getting yelled at because a Coke was ordered, and Coke is by far the preferred cola of choice, but you brought a Pepsi to the table when you should have known better.

But every person I’ve talked to over decades since I first heard the concept this is built around tell me the same thing… they have never had to ask: “Is Coke okay?” They only need to clarify when they serve something else.

After grabbing the Fluff, I also picked up some bread. If you come over, I’ll make you a Fluffernutter. Just know that I’ll be using Skippy when I do.

 

If you have any comments or questions, please e-mail me at Bob@inmybackpack.com